The psychology of helping adults change what they do.

How can we activate other people for change? Do you find that improvement efforts often get stalled by cynics and skeptics? Do you find it hard to ‘move the middle’ and get more people on the path to professional practice change? In this practical masterclass we will explore what psychological research suggests is the best way to respond to the resistance that emerges during an improvement journey. Anchored in implementation and behavioural science research, Rethinking Resistance provides a clear framework to enable leaders to support deep and sustained changes in the professional practices that matter most to their improvement work. You will learn what to do when you are seeking to lead improvement when change is hard and motivation is low.

In this session we will:

• Examine the challenge of adult behavioural change
• Build confidence in harnessing behavioural science approaches to help shift practice
• Unpack four simple and effective strategies for getting unstuck and building momentum
• Apply practical tools to unlock meaningful progress tomorrow